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Imaging & Printing Group | |
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105979 IPG - Sales & Marketing Management Trainee |
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| 发布日期： |
2007-01-29 |
工作地点： |
北京市 |
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| 招聘人数： |
若干 |
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| 薪水范围： |
面议 |
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| 学 历： |
本科 |
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职位描述：
Job Description
Description
This job is to support IPG city expansion plan in China.
Job Outline
Work with IPG marketing team, regional trade marketing team and regional sales team, the regional consumer marketing program specialist are responsible for following key areas.
1.Focal point of local advertising support
2.Focal point of local PR support
3.Focal point of national marketing program execution support in the region
4.Focal point of local marketing program to support local sales
5.Focal point of marketing intelligence program execution
Main Job Focus:
1.Focal point of local advertising support
- Identify good advertising opportunities in the region
- Provide feedback and confirmation of local billboard locations
- Provide negotiation support on local advertising
- Monitor local execution of national ad campaign and provide feedback
2.Focal point of local PR support
- Develop and maintain a good relationship with key local media in the region
- Maximize hp product/solution exposure on local media thru editorials
3.Focal point of national marketing program execution support in the region
- Review and confirm local execution plan in details (e.g. NPI launch event, consumer Trade Show, etc.)
- Supervise agency on program execution
4.Focal point of local marketing program to support local sales
- Plan and develop local marketing program in line with key marketing initiatives (e.g. print@home, etc)
- Manage program execution and result summary
- Explore co-marketing opportunities in the region
5.Focal point of market intelligence program execution
- Monitor key competitors' moves in the region and provide feedback
- Support market research in the region (e.g. AiO customer study)
Measurements
1.Local ad (especially outdoor) execution quality
2.IPG product/solution exposure in local media
3.Marketing program execution quality (result vs. objectives)
4.Periodical feedback on local market info and competitor moves
Qualifications
1.Good communication skills (both oral and written), good interpersonal skills
2.Capable of working independently,
3.Team player
4.Result driven attitude
5.Good performance in University
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HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company's offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. Our $4 billion annual R&D investment fuels the invention of products, solutions and new technologies so we can better serve customers and enter new markets. We invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of our customers.
中国惠普有限公司成立于1985年，是中国第一家中美合资的高科技企业。在二十年的发展历程中，中国惠普始终保持业务的高速增长，是HP全球业务增长最为迅速的子公司之一。
中国惠普公司总部位于北京，目前已在国内设立了九大区域总部、37个支持服务中心、超过200个金牌服务网点、惠普商学院、惠普IT管理学院和惠普软件工程学院，目前，惠普在中国约有员工6000余人，中国惠普有限公司致力于以具有竞争力的价格，为中国用户提供科技领先的产品与服务，培养一流人才、提供最佳客户体验，并最终与中国共同成长。
中国惠普业务范围涵盖IT基础设施、全球服务、商用和家用计算以及打印和成像等领域，客户遍及电信、金融、政府、交通、运输、能源、航天、电子、制造和教育等各个行业。
从创立之日起，中国惠普便将“做优秀的企业公民”作为自己立身于中国的基础。中国惠普不仅在中国推广“世界e家”计划、支持教育事业，并积极捐助医疗、环保等公益事业。中国惠普是北京外资企业十大纳税大户，并连续多年被全国外商协会评为十佳合资企业。从2001年起，中国惠普已连续五年荣获“中国最受尊敬企业”称号。 |
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