职位描述：
Location Shanghai
Area of interest Executive
Job type Experienced
Description
The WW Director of Marketing will be responsible for developing and successfully implementing the corporate marketing strategy. The Director will be the creator and owner of the complete, Integrated Marketing Strategy, Plan, and Budget for the segment including execution.
The Integrated Marketing Strategy/Plan will define:
- Integration and coordination with product and channel team marketing strategies and plans.
- Identification and communication of new customer and partner service program requirements and changes/modifications to existing programs
- Creation and execution of high impact demand generation activities
- Design and launch of Marketing Programs including both internal and external communications
- Field marketing activities in support of the theater field and sales teams
- Creation and communication of an integrated marketing calendar and marketing budget
The Director will be a key contributor to the overall business strategy and marketing roadmap. Consequently, the Marketing Director will be responsible for managing many key relationships across the company including: world-wide services marketing, WW product marketing, field/sales leadership, finance, operations, and all other groups that success requires.
In addition, the Director Market Intelligence - Play leading role in synthesizing industry and market information to create and guide segment growth strategy. This would include identifying and collecting sources of existing market intelligence within the company, analyzing information to develop insights on key trends, solutions needs/opportunities, and targeting opportunities, etc.
* Effective manager of a highly skilled professional marketing team.
Key Metrics:
1. Customer, partner and field satisfaction, including impact and ability to help company delivery on its commitments and achieve its bookings goals
2. Quantitative and qualitative marketing program results as measured by program adoption, customer preference, and other key marketing metrics.
3. Feedback from Field Leaders that programs are helping generate sales activity and results.
channel marketing and sales teams.
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