职位描述：
Description
Candidate will be responsible for managing all Search Engine Marketing to include Pay Per Click (PPC) campaigns, contextual marketing and optimizing natural search (SEO). Candidate will monitor keyword buys with various search engines, expand current keyword inventory, continual testing ads and landing pages to increase conversions on keyword campaigns.
Responsibilities:
1.Manage keyword buys with major search engines (Google, Yahoo, MSN etc) as well as second tier search engines
2.SEO background and up to date training on optimizing natural search
3.Analytical skills to make decisions based on ROI, Conversion Rates etc
4.Creative mindset – able to think creatively on ads and landing page concepts
5.Work well with cross functional teams, including design, product management, partner channel, engineering
6.Managing of landing page optimization and tracking URLs
7.Proficient skills in Excel
8.Create weekly management reports on the performance of Search
Requirement:
1.BA or BS in Business/Marketing or related fields
2.Experience in PPC campaign management with Google, Yahoo (Overture)
3.Experience with organic search engine optimization
4.Advanced experience with Microsoft Excel
5.Solid quantitative analytical skills
6.Some familiarity with the basics of web design
7.Excellent in written and spoken English and Mandarin
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