广州市明飞鞋业发展有限公司,是美国西部鞋业品牌bill.louise的中国授权经营企业。公司成立于1994年，于2000年7月扩大营业范围。明飞鞋业集设计、研发、生产、销售、客服为一体化的实业企业，公司推行市场一站式服务，独立拥有自主的品牌经营权，目前旗下拥有自主品牌三个，分别为：“百乐路”、“意仕麟”、“SA”。三个品牌分别代表着各种不同的意义和象征。
2000年始明飞鞋业的发展和挑战并存，公司大力整合现有品牌资源，先后突破对产品研发方向的调整，重新对国内和国际市场的洗牌。确立了以“百乐路”为一线战略品牌基础，以“意仕麟”“SA”为市场补充，指导整个公司的运营方向。
2005年明飞鞋业充分与总公司美国百乐路集团进行市场规划，将今后的运营目标再次锁定在一线产品方面，继续以特许经营的方式复制“百乐路”品牌的文化传播。“百乐路”崇尚自由、快乐、激情、爱情的休闲概念，巧妙的将美国西部风情融合中国东方的文化，同时“百乐路”将会以休闲专家的角色引领着中国生活的潮流。今年“百乐路”在鞋业同行首度推出休闲情侣套装，上市以来受到市场强烈凡响，这一创新理念，正迎合着休闲，时尚的典范，将更加突出该品牌的市场影响力。
Guangzhou Mingfei Shoes Development Industry Co.,Ltd is U.S.A. western shoes industry brand Bill Louise only authorizes and manages enterprises in China.The company was established in 1994, expanded the range of business in July of 2000. Guangzhou Mingfei Shoes Development Industry Co., Ltd. base on the complete flow of original design , research and develop, production , sale , customer service. The company with the management of its own brand such as “ Bill Louis ”, “EASTKRIN” , “ SA ” are pushing the market service by one step at present.Mingfei Shoes is coexisted development and challenge in 2000, combined resources of the existing brand in a more cost-effective manner, and successively broke through the adjustment to the direction of research and development of products in domestic and international market again. Company is sure the “Bill Louis” as strategic brand foundation of protagonist and keeping “EASTKRIN” ,“ SA ” as brand of assistance to supplement the need of market .In 2005, Both Guangzhou Mingfei Shoes Development Industry Co., Ltd. and head office U.S.A. Bill Louis Leather International Co.,Ltd. are locked the management goal on the product to conduct the market programming with the full cooperation .The whole company is keeping the cultural spread of “Bill Louis” in the specially allowed management way . “Bill Louis” advocate the casual concepts of the freedom , happiness, passion, love, and it is wonderful idea with mixed western and eastern culture .Our believe the “Bill Louis” brand will leading the whole market in China." Bill Louise" create a new idea of suit , casual lover , for the first one brand in shoes industry and be satisfied with customer since enter into market in this year. This innovative idea of “Bill Louis” will become the No. 1 and guide the international market triumphantly. |
