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Job Description
Location: Shanghai, China
Job Position: Data Executive
Reports t Data Analyst
1. Position Summary
To deliver data analysis services to support client’s marketing requirements. This includes ad-hoc project, pre-campaign T.A. profiling, post-campaign evaluation, and all reporting needs for campaigns. It requires an investigative mindset and strong attention to detail due to the importance of the customer data. It also requires the ability to present data in a format that will be clearly understood.
2. Key Objectives of Role
> Support client’s data requirements for all data-driven marketing activity.
> Champion data quality within Ford’s customer database.
> Contribute to delivering the highest quality of Data Services to Wunderman’s clients.
3. Day to Day Responsibilities
> Data preparation for client’s marketing campaign/activity
> Data extract, transfer, and load to relevant database/sheet
> Data quality assurance: assessment, cleansing, and correction
> Report generation based on pre-defined template: ad hoc, regular
> Data distribution to related parties
> Data merge and de-duplication
> Data pre-processing for analytics task
> Assist Data Analyst and CRM Planning Office to develop data flow process
> Revise and update SOP, Standard Operation Process
> User Acceptance Testing
4. Core Skills
> Good knowledge of database architectures
> Good knowledge of Excel and Access
> Understanding of CRM and database marketing
> Ability to foresee problems and uncover the fundamental issues relating to data management
> Strong time management and prioritisation skills
> Good verbal and written communication
> Excellent attention to detail
5. Qualifications
> 0.5 year in a data executive role
> BA/Master in Statistics, Economy, Operational Research, Business, Marketing or Social Science
> Knowledge of Statistics
> Can process data, provide reporting independently
> Can work under pressure
> With exp in research firm or agency a plus
> Can-do attitude
> Be familiar with EXCEL
Thank you for your attention!!