奥美整合行销传播集团

Job Summary:The Account Director is responsible for maintaining strong client relationships and for the output of excellent brand communications and creative strategies. The Account Director must use his/her experience of the discipline to drive constant improvement. The job scope covers: client service, development of customer insights, development of brand communication strategies, supervision of campaign executions, management of overall account financials.Main responsibilities:Client ServiceSenior client contact for Marketing Director, Brand Managers, Product ManagersResponsible for ensuring Client satisfaction and handling strategic issues or problem resolution of brand communication issuesDevelop a comprehensive understanding of the marketplace and our Client’s business including various media and distribution channelsPro
-active strategic proposals for customer management business opportunitiesBe accountable for the security of our Client’s businessContribute and if appropriate lead new business pitching opportunitiesInternal Ogilvy AdvertisingManagement of Account Managers to ensure progression and achievement of objectivesFinancial control of billingsWork with Creative teams to drive creative excellence and ‘out of box’ opportunitiesProject SupervisionDrive profitable client relationshipsEffectively manage and interpret Client feedback Oversee project creative briefingsDevelop working relationship with Account Managers and Account Executives to ensure that once briefed the campaign/project runs forward smoothlyBe first stop for resolving problems raised by Account Managers and ExecutiveProject implementation:Take responsibility for overall project management Identify specific tasks and delegate s appropriate to specialists or project teamManage people, finances and external resourcesMonitor progress against plan, pre
-empt and if necessary resolve shortfallsIdentify and manage risk within acceptable limits involving your BD as appropriateMeasurementSupervise and assist client on integration of all campaign metrics eg. Brand Tracking Obtain campaign improvement insights based on research results findingsCreativeEnsure creative teams motivation and working processes. Ensure linkage with other disciplines for joint briefsOversee project briefings (both written & actual briefing) & client approvalProvide creative judgement Ensure superb, impactful and innovative creative development
- in line with client’s requirements and brand printPersonnel and People ManagementWork with BD/GAD to project future account team personnel requirements and overcome any existing issues.Manage the workload, working with other Ogilvy Advertising colleagues to optimise efficiency and spread the load as necessary, providing feedback to your BD/GAD on planning and any issues.Ensure any new staff under your responsibility undergoes a formal induction programme which covers the Client’s business, Agency procedures and any specific areas where they may need additional information/introduction.Assume responsibility, both on
-going and for the formal appraisal of personnel specifically reporting to you and support your peers with input in other Team members’ appraisals as relevant. Provide the necessary guidance including realistic/specific objectives and recommend training as appropriate to develop individuals to meet the needs of our Client’s business.Ensure appraisals take place within the correct time frame, involving your BD/GAD in the process and making your recommendations regarding that individual prior to the appraisal.Take responsibility for management and motivation of account team members to allow them to achieve maximum potential.Take responsibility/objectivity for highlighting sub
-standard performance of personnel within you team and work with your BD/GAD to ensure the necessary decision/action is taken.Communication/PresentationMaintain a consistently high standard of presentation and documentation by all team members.Always endeavour to practice a major presentation with all participants prior to the event.Take ownership of quality of creative response in conjunction with Creative Director.Lead by example and take an active participation in the use and contribution to Truffles and knowledge management.CorporateComply with Agency reporting procedures and ensure all practices and systems are followed.Ensure you and your subordinates are aware of and sell/utilise the Ogilvy specialist services, eg. 360, PREnsure you and your Team attend any training sessions organised by Client or Agency.Ensure regular upward communication takes place.Take an active part in Company brainstorms, events etc, generally contributing to the culture of the Agency. Financial ManagementEnsure Production Estimates are adhered to or any need for amendments to Production estimate are discussed and agreed with the Client as early as possible during a project.Provide monthly feedback summary on Client billings including providing input to Billings Summary.Take responsibility for any Aged Debts and ensure Purchase Orders are raised for suppliers.Ensure/evaluate purchasing efficiency of production of all materials on behalf of our Client, e.g. obtaining a number of quotations; seeking more efficient delivery methods/systems/suppliers.Demonstrate awareness of need to achieve quarterly targets and understanding of management of finances and Client budgets at year end, ie. managing projects from one year’s budgets to the next/accruing funds from previous year etc . Ensure adherence to the client contract agreements where appropriate for all man hours’ fees and third party costs.

奥美整合行销传播集团 RMG (Relationship Marketing Group) 是奥美集团在中国的成员公司之一。在全球，奥美集团也是WPP集团这个全球最大的传播和行销集团之一的成员。WPP集团是全球最大的多元化传播服务集团之一，2003年的营业收入达到41亿英镑，在全球拥有70,000名职员，在106个国家有1,400个营业机构。WPP集团的客户中有财富全球500强中的300多个公司，NASDAQ100强中50多个公司，以及财富e-50中的30多个公司。WPP集团旗下拥有众多传播服务公司，包括奥美集团、智威汤逊广告、伟达公关、博雅公关、Willward Brown Research International、MediaEdge:cia（尚扬媒介）、Mindshare（传立媒体）、Enterprise IG（扬特品牌识别咨询）等，这使得RMG能够与这些业界翘楚共享一系列的顶尖传播资源。　　15年前，随着中国的改革开放，奥美开始了在中国的业务。1991年，奥美与国内最大的国有广告公司——上海广告公司合作，成立了中外合资上海奥美广告有限公司。目前，奥美中国已有员工1,500余名，为客户提供包括广告、公共关系、顾客关系行销、互动行销、电话行销、视觉管理、市场调研、促销规划和美术设计在内的全方位传播服务。2002年，奥美成立了RMG整合行销，致力为有不同业务需求的客户提供360度的品牌传播和管理服务。　　以品牌为核心，我们的整合行销服务深得客户信赖，令RMG的业务每年以双位数增长，我们的队伍是目前业界最活跃的品牌传播团队之一。 联系方式： E-mail：hr.beijing@注：请在邮件中注明应聘职位的名称或编号，并注明该招聘信息来源于。