总部位于德国纽伦堡的GfK集团,是全球五大市场研究集团之一,拥有80年的发展历史,2005年,GfK集团全球年营业收入超过10亿欧元,在全球拥有超过6000人的全职员工,在69个国家和地区设有120多个分公司和分支机构。GfK集团目前在全球范围内的市场研究业务,涉及专项研究、医疗保健研究、消费电子零研、消费者追踪、媒介研究等五大领域。2005年4月,GfK集团并购了全球排名前列的NOP研究集团,进一步增强了其在专项和医疗保健领域的服务能力。GfK于1993年进入中国开始进行消费电子的零售研究业务,经过十多年的积累和不断发展,已成为该领域的绝对权威之一,是中国市场IT、家电和通讯产品零售监测行业的领导者。GfK于2006年合并中国领先的研究机构-科思瑞智市场调查有限公司,成立了北京捷孚凯市场调查有限公司。目前该公司在北京上海广州三地拥有超过60人的研究团队。作为GfK在亚洲的少数专项研究团队,捷孚凯是其全球网络的亚太中心,并致力于成为中国市场研究领域的领导者。作为全球五大市场研究集团中最后一个进入中国专项研究领域的品牌,捷孚凯的这一使命,为研究和咨询领域的资深人员提供了进一步发展的重要机会。捷孚凯深信,在GfK全球化知识库和领先的技术支持下,在本土经验的根基上,伴随更多专业力量的加盟,我们能够向客户提供全新价值体验的研究与策略咨询服务。GfK Group, with 80 years of history, is one of top five market research companies in the world.GfK headquarter is in Nuremberg of Germany, with more than 120 subsidiaries, offices and branches and over 6,000 full-time employees in more than 60 countries and regions. GfK gained revenue of over 1 billion Euro globally in 2005.Current international market research businesses of GfK Group covers fields of custom research, medical care research, consumption electronics retail research, consumer tracking, media studies, etc. In April, 2005, GfK acquired NOP Research Group which ranks the 10th in the world, further improving GfKs service capability in custom research and medical care field. In 1993, GfK started consumption electronics retail research in China. After over ten years accumulation and development, GfK has become absolutely authoritative in this field, and a leading enterprise in retail monitoring of Chinese IT products, home appliances and tele-communication products. In 2006, GfK merges with Consumer Research Co. Ltd which is a leading research institute in China, establishing GfK (China) Custom Research Company jointly. At present, the company owns a research team with more than 60 research professionals in Beijing, Shanghai and Guangzhou. As the first custom research team of GfK in Asia, GfK (China) is the Asian Pacific center of GfKs international network; and it commits itself to be the leader of Chinese Market Research industry. GfK (China), which is the latest brand among top five Market Research Groups entering Chinese custom research market, has a mission bearing in mind, to provide an opportunity for experts in research and consultation fields to further develop themselves.With support of GfKs international knowledge base and advanced technologies, GfK (China) deeply convince that with local expertise as well as more experts, we can provide brand-new value of research and strategy consultation services to clients. 联系方式:北京总公司:北京市朝阳区朝外大街18号丰联广场A座1102-1105 (100020)传真:86-10-65886051上海分公司:上海市黄浦区北京东路668号科技京城西楼12D (200001)传真:86-21-53085562广州分公司:广州市越秀区中山六路238号越秀新都会中座/西座20楼(510180)传真:86-20-81078033电子邮箱:hrgz@
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