- 工作地点：成都
- 职位：渠道市场经理
- 信息来源：中华英才网
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1.Increase contribution and brand performance within strategic channels.
2.Define opportunity and develop effective plans and picture of success for strategic channels.
3.Monitor plan execution.
Responsibilities and Duties
1.Define channel opportunities: identify major purchasers and consumers, and understand consumer motivation and priorities; role of soft drinks within channel; pricing and package mix with resultant margin opportunities; competitive set including CSD and NCB.
2.Develop channel plans to include: price and package strategy, picture of success, merchandising principle; ambient and cold drink; profit story and selling kits. Special requirements may include sponsorship plans, exclusive agreement and staff incentives.
3.Coordinate with Area Manager/CSS Manager to prepare activity calendar, special events and model store campaign.
4.Personally supervise and undertake model outlet initiatives; frequent visits to market, customers and sales offices.
5.Manage DME for channel and special projects.
6.Provide market intelligence to Sales Dept. especially on competitive activity.
成为一个成功者最重要的条件，就是每天精力充沛的努力工作，不虚掷光阴。 [威廉?戴恩?飞利浦]
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