Corporate Introduction
Founded in 1949, Lee Heng Diamond Co. Ltd. has been one of Asia's largest and most respected diamond wholesaler. Its success in developing vertically integrated services that range from diamond polishing, diamond wholesaling, jewellery manufacturing, to jewellery wholesaling and retailing.
To cope with the company"s development, the first MaBelle shop was set up in 1993. MaBelle was the first retail chain to offer set-price, "value-for-money" diamond jewellery which was fashionable yet affordable. In 2001, MaBelle extended its business network to Mainland China with the opening of the first MaBelle shop in Shanghai. There are about 50 retail shops in Hong Kong and 40 shops in Mainland China now. Having owned the most extensive retail network, MaBelle is the market leader in diamond jewellery retail business in Hong Kong.
公司简介
利兴钻石集团于一九四九年创立，是亚洲区最大及商誉最好的钻石批发商之一。时至今天，利兴集团已发展成一家集多项业务于一身的钻石综合企业集团，备钻石打磨、批发、首饰制造及零售于一身。
为配合集团业务发展，第一间MaBelle于一九九三年在香港成立。 MaBelle是香港首家落实明码实价的钻饰连锁店，为业界开创出大众化及时尚钻饰的新颖路线，市场地位备受公众及顾客肯定。中国大陆首间MaBelle玛贝尔钻饰店于二零零一年在上海成立，拓展了玛贝尔中国于内地市场的版图；时至今日，MaBelle于香港有约五十家专门店，在中国大陆有约四十间店铺并正在快速扩展，MaBelle乃香港分店最多、规模最大、网络最广的钻饰连锁店。
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