- 工作地点：上海
- 职位：社会学人类学
- 信息来源：南京大学
说明：
发布时间：2008-12-12 11:19:33 点击：11此信息由南京大学审核并发布（查看原发布网址），应届生求职网转载该信息只是出于传递更多就业招聘信息，促进大学生就业的目的。如您对此转载信息有疑义，请与原信息发布者南京大学核实，并请同时联系本站处理该转载信息。
Semiotician:
This position should be with an academic background in chinese cultural studies/media studies/critical theory/literary theory(English or Modern Languages). Brand fanatic has strong opinions about the role that brands play in culture, is passionate about their mythical function/iconic status, can articulate how great brands are an expression of culture"s desires and anxieties and has a theory about how this might work. This position mad passionate about what"s going on in this fickle fast changing world ours, fascinated by fasion, motivated by music, transfixed by technology, etc, and always has strong opinions on what this means about how culture"s changing and has lots of interesting friends. This position has a compulsive deconstructor natural ability and nosiness that means they are constantly breaking things down into their composite units of meaning - a designer/ ad creative.
Responsibilities:
The Semiotician will use clever stuff only when it"s really useful, he has academic clout, he can back up/rationalise "new" marketing thing with an "old" strong and respected schools of thought and analysis. He can help us develop and sell a "culture strategy" component to the brand work we do, champions the value of understanding the less tangible iconic, culture elements of brands, champions the value for brands of tapping into "culture phenomenon" and has ideas on how we can do this. This position can recruit brilliant experts, see trends before they hit tipping point, impress clients by being "cool". This position is seen by clients and internally as a "new perspective" who "thinks differently".
The Semiotician is not about creating a "new" methodology to be used round the business but creating a bespoke team of people (internal/ freelance and expert) who solve brand problems by going down avenues that consumers and brand strategists wouldn"t because of their unique understanding of and connection with culture.
Reporting to : CEO
HR Supervisor
Tel No: 86(21)5237 1166*859
Fax No: 86(21)5237 7210
Brand Development and Marketing Insight
Unit A-D,24/F,Huamin Empire Plaza,728 Yanan West Road,Shanghai,China 200050
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download.yingjiesheng.com
胜利者知道无快捷方式可达到高峰，他们一步一步地爬上山去，直升机对他们毫无用处。 [艾德勒]
