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公司简要介绍：
一、走进盈石INSITE
? 公司简介 ABOUT INSITE
盈石资产管理有限公司（以下简称为“盈石”）创立于2008年 - 旨在为中国商业地产市场提供高品质、专业且全面的商业资产增值服务。
INSITE Asset Management Co., Ltd. is committed to providing high quality, professional, comprehensive asset management to the China commercial real estate market.
? 公司战略目标 VISION STATEMENT
通过资本运作与技术规划相结合的投资模式寻求房地产投资机遇
致力于整合商业地产空间
用专业的运营性资产管理理念赋予项目生命力
立志打造中国顶级的房地产运营管理平台。
INSITE is poised to be one of China’s top commercial real estate groups through the combination of real-world investment models with proven capital resources to bear on property investment opportunities. However, INSITE’s mission goes far beyond capital gains. The company stands solidly in the broader commitment to contribute to the development of China’s economy through social and economic benefits. INSITE develops user-friendly, smartly-filled, cutting-edge commercial spaces that offer consumers convenient and useful commercial environments.
? 管理团队 THE MANAGEMENT GROUP
专业性人才
盈石汇聚了一批拥有深厚专业知识，同时又具备多年丰富实战经验的国际资深零售商业地产专业人士。他们掌握着资本运作和商业运营的双重能力，了解市场运作以及成功关键，能切实有效地运用地产解决方案，为客户提供全方位的专业技术支持。
复合型人才
商业资产管理服务涉及多个知识领域。因此盈石吸引了一批跨领域跨专业的复合型人才参与包括市场管理、物业管理、财务管理以及工程管理等不同层次的管理服务。他们将结合多领域知识，以创新思路成就商业地产全新模式，保证项目的管理与实施能走在行业前列，满足不同的客户需求。
国际人才与中国专家的中西合璧
盈石不仅拥有具备西方先进商业地产管理知识的精英人士，同时也聚集了大批经验丰富的中国市场专家，他们能够在本地市场中有效实施国际化策略，推动中国商业地产与世界级商业接轨，提供多层面有形与无形财富。
INSITE has formed an asset management team that represents some of the most experienced and innovative professionals in the industry. Key positions are held by experts with on-the-ground experience and deep industry know-how. To infuse new ideas into China’s nascent commercial real estate investment market, INSITE also employs creative, young professionals to make sure the tenant mix matches the target customers. CEO Mr. Dickson Sezto leads the company’s strategic planning, portfolio development as well as the day-to-day management and operations. He will be focusing on building the corporate infrastructure needed to grow INSITE’s asset portfolio.
INSITE management’s play-to-win management philosophy can be summed up by the “1+1 >2” model. The first “1” represents INSITE’s strong resources in the capital funds market. The second “1” stands for INSITE’s professionalism and expertise. INSITE understands that only a company with strong capital resources and professional standards can create outstanding commercial real estate projects.
二、企业文化CORPORATE CULTURE
公司取名INSITE，暗含“有洞察力”与“远见”（Insight）之意，寓意盈石对于资本增长机会有着独特的视野。另外，公司要求所有员工不断置身项目之中（Inside），深入最基本的层面，细心参与管理项目的每一个环节。因为对于盈石的员工，任何细节都是重要的。也只有这样才能确保每一个项目都能取得最佳效果来回馈投资者、商家以及顾客。
Named for the term “insight”, INSITE Asset Management has extraordinary foresight into capital growth opportunities. INSITE also makes sure that its people are always operating clearly on the “inside” of a project, involving them at the grass-roots level. No detail is too small for the INSITE team, which is placed at the core of every project to ensure the best possible outcome for investors, shoppers and retailers.
三、公司服务 COMPANY SERVICES
范围
盈石经营管理的零售场所项目范围覆盖广泛，主要针对以下三种类型：
1. 全程项目管理
2. 项目的重建开发
3. 项目的改善管理以及商业地产管理的重新规划和加强
INSITE operates a wide range of retail projects, focusing primarily on these three types of portfolios: greenfield development, restoration and improvement, and operations enhancement and management. For greenfield projects INSITE manages the construction of a building or several buildings on an empty piece of land. For restoration and improvement projects, INSITE takes building projects that have already been completed and rejuvenates them with improved leasing and development. This kind of complex or building might be empty and lacking the necessary improvements for a complete operational mode. INSITE either continues construction based on the original plans or restarts and rethinks the project. For operations enhancement and management, INSITE takes an already operational but struggling project and revamps the management to increase footfall and sales.
服务
调研
盈石拥有行业内一流的调研条件，能为客户提供国际化专业性服务，协助客户洞悉市场最新发展趋势，做出最佳运营策略。在变化迅速的中国房地产业，掌握最新资讯对于购物中心的成功起着至关重要的作用。
项目开发/项目的再开发
盈石丰富的经验与坚实的资金支持以建造出成功的购物中心或者让表现不佳的购物中心重获新生。不论是对租户优化组合的整体规划还是通过重新寻找商场优势，调整细节以达到改善经营的目的，盈石的专业团队总能驾轻就熟，走在行业前列。
租赁
盈石的租赁团队由多位具有资深国际、区域和本地零售租赁经验的杰出专业人士组成，他们将结合其卓越才能与智慧向客户提供国际水准的特色租赁服务以及全方位租赁整合方案。
物业管理
盈石拥有多年的物业管理经验以及国际一流的管理规范与先进的经营理念的团队。管理团队将针对中国市场需求，制订出优质的物业管理方案，开发完善的工程及系统维护模型，确保客户的营运没有后顾之忧。
消费者营销
盈石拥有一支专业知识深厚且经验丰富的市场运营管理团队，本着以顾客为本的精神，致力于借助各种市场推广活动给顾客带来全新、富有创意的购物体验。精致的购物地点加之成熟的顾客研究以及盈石独具特色的租户优化将给消费者带来前所未有的满足体验，并为消费者创造一种摩登的生活方式。
资产管理
盈石帮助客户管理商业地产的资产，并促使客户的资产增值。从挑选有潜力的商业地产项目、评估其价值到项目的运营和资产的维护以及升值测算等等，提供一系列专业的服务。
Services
Research
Developing or running a successful retail center requires up-to-date knowledge of the area, people, trends, styles and stores – and all of this starts with research. Staying up to date – especially in the quickly changing landscape of China– is vital to the success of any retail center, and INSITE proves how necessary this type of research is to staying on top in the industry.
Development/Redevelopment
From greenfield projects to redevelopments of existing centers, INSITE has the experience and background to build a successful brand-new shopping center or rejuvenate a failing project. From building the overall tenant mix to fine-tuning the mall touchpoints and smallest details, the INSITE team is always hands-on and at the forefront of the development industry.
Leasing
INSITE provides world-class leasing services to current and potential retailers.
Property Management
Well-run properties are essential for maintaining – and improving – the customer and retailer interaction with the shopping center. Property management includes every aspect of day-to-day operations of the mall, from safety and cleanliness to maintaining convenience and the overall visual appeal.
Marketing
Keeping a steady and increasing flow of target customers to the shopping center is a vital function. INSITE boasts one of the best teams in the business of making malls successful, with experience in developing and managing events, promotions, advertising and public relations activities.
? 公司简介 ABOUT INSITE
盈石资产管理有限公司（以下简称为“盈石”）创立于2008年 - 旨在为中国商业地产市场提供高品质、专业且全面的商业资产增值服务。
INSITE Asset Management Co., Ltd. is committed to providing high quality, professional, comprehensive asset management to the China commercial real estate market.
? 公司战略目标 VISION STATEMENT
通过资本运作与技术规划相结合的投资模式寻求房地产投资机遇
致力于整合商业地产空间
用专业的运营性资产管理理念赋予项目生命力
立志打造中国顶级的房地产运营管理平台。
INSITE is poised to be one of China’s top commercial real estate groups through the combination of real-world investment models with proven capital resources to bear on property investment opportunities. However, INSITE’s mission goes far beyond capital gains. The company stands solidly in the broader commitment to contribute to the development of China’s economy through social and economic benefits. INSITE develops user-friendly, smartly-filled, cutting-edge commercial spaces that offer consumers convenient and useful commercial environments.
? 管理团队 THE MANAGEMENT GROUP
专业性人才
盈石汇聚了一批拥有深厚专业知识，同时又具备多年丰富实战经验的国际资深零售商业地产专业人士。他们掌握着资本运作和商业运营的双重能力，了解市场运作以及成功关键，能切实有效地运用地产解决方案，为客户提供全方位的专业技术支持。
复合型人才
商业资产管理服务涉及多个知识领域。因此盈石吸引了一批跨领域跨专业的复合型人才参与包括市场管理、物业管理、财务管理以及工程管理等不同层次的管理服务。他们将结合多领域知识，以创新思路成就商业地产全新模式，保证项目的管理与实施能走在行业前列，满足不同的客户需求。
国际人才与中国专家的中西合璧
盈石不仅拥有具备西方先进商业地产管理知识的精英人士，同时也聚集了大批经验丰富的中国市场专家，他们能够在本地市场中有效实施国际化策略，推动中国商业地产与世界级商业接轨，提供多层面有形与无形财富。
INSITE has formed an asset management team that represents some of the most experienced and innovative professionals in the industry. Key positions are held by experts with on-the-ground experience and deep industry know-how. To infuse new ideas into China’s nascent commercial real estate investment market, INSITE also employs creative, young professionals to make sure the tenant mix matches the target customers. CEO Mr. Dickson Sezto leads the company’s strategic planning, portfolio development as well as the day-to-day management and operations. He will be focusing on building the corporate infrastructure needed to grow INSITE’s asset portfolio.
INSITE management’s play-to-win management philosophy can be summed up by the “1+1 >2” model. The first “1” represents INSITE’s strong resources in the capital funds market. The second “1” stands for INSITE’s professionalism and expertise. INSITE understands that only a company with strong capital resources and professional standards can create outstanding commercial real estate projects.
二、企业文化CORPORATE CULTURE
公司取名INSITE，暗含“有洞察力”与“远见”（Insight）之意，寓意盈石对于资本增长机会有着独特的视野。另外，公司要求所有员工不断置身项目之中（Inside），深入最基本的层面，细心参与管理项目的每一个环节。因为对于盈石的员工，任何细节都是重要的。也只有这样才能确保每一个项目都能取得最佳效果来回馈投资者、商家以及顾客。
Named for the term “insight”, INSITE Asset Management has extraordinary foresight into capital growth opportunities. INSITE also makes sure that its people are always operating clearly on the “inside” of a project, involving them at the grass-roots level. No detail is too small for the INSITE team, which is placed at the core of every project to ensure the best possible outcome for investors, shoppers and retailers.
三、公司服务 COMPANY SERVICES
范围
盈石经营管理的零售场所项目范围覆盖广泛，主要针对以下三种类型：
1. 全程项目管理
2. 项目的重建开发
3. 项目的改善管理以及商业地产管理的重新规划和加强
INSITE operates a wide range of retail projects, focusing primarily on these three types of portfolios: greenfield development, restoration and improvement, and operations enhancement and management. For greenfield projects INSITE manages the construction of a building or several buildings on an empty piece of land. For restoration and improvement projects, INSITE takes building projects that have already been completed and rejuvenates them with improved leasing and development. This kind of complex or building might be empty and lacking the necessary improvements for a complete operational mode. INSITE either continues construction based on the original plans or restarts and rethinks the project. For operations enhancement and management, INSITE takes an already operational but struggling project and revamps the management to increase footfall and sales.
服务
调研
盈石拥有行业内一流的调研条件，能为客户提供国际化专业性服务，协助客户洞悉市场最新发展趋势，做出最佳运营策略。在变化迅速的中国房地产业，掌握最新资讯对于购物中心的成功起着至关重要的作用。
项目开发/项目的再开发
盈石丰富的经验与坚实的资金支持以建造出成功的购物中心或者让表现不佳的购物中心重获新生。不论是对租户优化组合的整体规划还是通过重新寻找商场优势，调整细节以达到改善经营的目的，盈石的专业团队总能驾轻就熟，走在行业前列。
租赁
盈石的租赁团队由多位具有资深国际、区域和本地零售租赁经验的杰出专业人士组成，他们将结合其卓越才能与智慧向客户提供国际水准的特色租赁服务以及全方位租赁整合方案。
物业管理
盈石拥有多年的物业管理经验以及国际一流的管理规范与先进的经营理念的团队。管理团队将针对中国市场需求，制订出优质的物业管理方案，开发完善的工程及系统维护模型，确保客户的营运没有后顾之忧。
消费者营销
盈石拥有一支专业知识深厚且经验丰富的市场运营管理团队，本着以顾客为本的精神，致力于借助各种市场推广活动给顾客带来全新、富有创意的购物体验。精致的购物地点加之成熟的顾客研究以及盈石独具特色的租户优化将给消费者带来前所未有的满足体验，并为消费者创造一种摩登的生活方式。
资产管理
盈石帮助客户管理商业地产的资产，并促使客户的资产增值。从挑选有潜力的商业地产项目、评估其价值到项目的运营和资产的维护以及升值测算等等，提供一系列专业的服务。
Services
Research
Developing or running a successful retail center requires up-to-date knowledge of the area, people, trends, styles and stores – and all of this starts with research. Staying up to date – especially in the quickly changing landscape of China– is vital to the success of any retail center, and INSITE proves how necessary this type of research is to staying on top in the industry.
Development/Redevelopment
From greenfield projects to redevelopments of existing centers, INSITE has the experience and background to build a successful brand-new shopping center or rejuvenate a failing project. From building the overall tenant mix to fine-tuning the mall touchpoints and smallest details, the INSITE team is always hands-on and at the forefront of the development industry.
Leasing
INSITE provides world-class leasing services to current and potential retailers.
Property Management
Well-run properties are essential for maintaining – and improving – the customer and retailer interaction with the shopping center. Property management includes every aspect of day-to-day operations of the mall, from safety and cleanliness to maintaining convenience and the overall visual appeal.
Marketing
Keeping a steady and increasing flow of target customers to the shopping center is a vital function. INSITE boasts one of the best teams in the business of making malls successful, with experience in developing and managing events, promotions, advertising and public relations activities.
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