IDEO is an internationally renowned innovation and design firm that uses a human-centered approach in design to help organizations create products, brands, services, environments and strategies. We help our clients identify new directions and offerings by designing for people’s latent needs, behaviors, and desires. As social issues enters the mind of the 21st century society, IDEO is integrating themes such as sustainability and social responsibility into our designs. A partial client list include: Eli Lilly, Hewlett Packard (HP), Intel, Marriott, McDonald’s, Microsoft, Nestle, Nissan, Nokia, Pepsico, Samsung, and SAP.
IDEO consists of design thinkers experts in the disciplines of design, engineering, social science, and business strategy. Our strength in innovation stems from our unique culture based on collaboration, diversity, curiosity, openness to ideas, and empathy that defines each of our eight locations: San Francisco, Palo Alto, Chicago, Boston, New York City, London, Munich, and Shanghai. Since 2005, the Boston Consulting Group has identified IDEO as one of the most innovative companies in the world, and a survey conducted by IMD, Egon Zehnder, and Fast Company placed IDEO fifth on a list of the most admired US innovators. Beginning in 1991, IDEO topped BusinessWeek’s list of design award winners for fourteen years straight. Other awards include nineteen Red Dot awards and more than fifteen iF Hanover awards.
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