贝宝（ebay-Paypal China）

Role Specification Department summary:PayPal Marketing is responsible for all the marketing activity of PayPal China. This includes building our Cross Border Trade (CBT) business , developing incremental revenue streams and optimising new and innovative opportunities for the business. We primarily focus on onsite marketing, email marketing and search marketing; we also work with channel partners, offline events and PR channels.
Overall purpose of role: The role heads up the B2B marketing for PayPal China. The overall purpose is to define and deliver the Business marketing strategy for PayPal China to grow PayPal's brand preference, usage and share of CBT.
Focus will be directed across the defined Merchant segments of SMB, LM, key verticals and partners.
Core responsibilities:
1. Strategy & Planning

• Define the longer term Business marketing strategy for PayPal China
• Develop and execute quarterly & monthly marketing plans
• Work in conjunction with global teams to develop actionable strategic initiatives and share best practice, e.g. segmentation models
• Manage the Business marketing budget, prioritising for greatest returns
• Track and measure impact of activities to show ROI

2. Brand Understanding & Preference

• Create compelling marketing campaigns to deliver an increase in preference
• Find key areas of opportunity on and off the PayPal website to increase understanding of the brand
• Leverage market research and analysis to prioritise activities
• Work with PR colleagues to ensure consistent message across all channels

3. Relationship Marketing

• Lead the Business relationship marketing strategy and execution to support business objectives and drive transactions and revenue per account
• Review customer lifecycle, working with Customer Experience Manager, determine key opportunities and pain points to ensure relevant messaging to drive greatest return

4. Campaign Management

• Develop and publish Business Campaign Calendar in line with key retail activity and product launches.
• Working with merchant services team, design, execute and measure effectiveness of promotional programmes to drive sustainable long-term user activity and benefits. Ensure promotional offers are targeted and relevant
• Execute email, banner and interstitial campaigns and develop regular reporting on ROI
• Continual enhancement of the PayPal site, messaging and on boarding experience to drive improvements in acquisition and activation rates.
• Manage campaigns to drive product adoption to targeted audiences eg WPS to EC etc
• Build robust Business media plan in line with Comms objectives, effectively manage media agency.

5. General Management

• Develop, direct and manage direct report (intern/contractor), and lay plans for continued growth of team
• Key member of Marketing team
• Maintain excellent stakeholder relationships
• Act as China lead or representative on high profile global strategic Business marketing projects
• Managing relationships with external agencies and internal teams

Person Specification

1. Experience required:

• Proven experience of creating strategic Business marketing plans and executing tactical campaigns with robust ROI measures.
• Extensive online marketing experience, with working knowledge of search, display, email and social media marketing channels
• Deep knowledge of Relationship Marketing skills and techniques, including segmentation and propensity modelling
• Min 3 years people management skills
• Strong project management skills with experience with work prioritisation, planning, influencing and working in cross-functional teams
• Financial services, Internet or e-commerce background is a bonus, but not essential

2. Technical skills:

• Strong MS Office skills, particularly strength needed in PowerPoint and Excel
• Knowledge of online marketing & CRM systems such as Mediaplex, Unica, Omniture or similar
• Knowledge of HTML & Photoshop a plus
• Experience with analytical tools such as Business Objects, MicroStrategy, SQL added bonus

3. Qualifications:

• Excellent academic background
• Undergraduate degree, Master's degree preferred

4. Personal characteristics:

• Good team player with collaborative approach
• Strong people and communication skills, both written and verbal
• Experience of working across multi-disciplinary teams
• Proven analytical ability and results orientated
• High energy and enthusiasm with evidence of being a self-starter
• Demonstrated track record of delivering results-on time
• Sense of humour is de rigueur!

eBay 中国
eBay (NASDAQ:EBAY; ww***com[点击查看])是全球最大的交易网站之一。经过十年的发展，eBay 成长为历史上发展最快的公司之一。目前eBay在全球33个国家和地区设有分支机构，拥有超过2.12亿注册用户，被誉为全球互联网上最受欢迎的购物网站。

2003年开始，eBay向中国大规模投资。到目前为止，eBay在中国已经设立6家全资子公司，中国员工总数接近1000人。

亿贝易趣(eBay Eachnet)
亿贝中国软件研发中心(CDC)
亿贝中国技术营运中心(COC)
贝宝(Paypal China)
亿贝中国客户服务中心(CSC)
客齐集(Kijiji)

我们秉承帮助任何人在任何地方能实现任何交易的宗旨，真诚的欢迎您加入eBay中国、成为我们的一份子，为全球的电子商务的发展作出我们的贡献，让2亿注册用户获益。 eBay中国是一块成长的乐土，在这里，你将获得一个发挥自己技能、富有挑战，并能得到极佳的职业发展的机会。

贝宝(Paypal China)
PayPal是eBay旗下的一家公司。PayPal服务建立在现有的银行账户和信用卡的金融基础设施之上，致力于让个人或企业通过电子邮件，即可安全、轻松的在线支付和接收款项。PayPal 公司为中国市场度身定做的网络支付服务—PayPal 贝宝，就是利用 PayPal 公司在电子商务支付领域先进的技术、风险管理与控制以及客户服务等方面的能力，通过开发适合中国电子商务市场与环境的产品，为电子商务的交易平台和交易者提供安全、便捷和快速的交易支付支持。在中国,用户已能够通过PayPal 贝宝使用15家银行的超过20种银行卡进行网上支付。同时，贝宝还为合作商户的用户提供优质的解决方案，以及多种商家工具，并为安全、便捷的网上支付提供安全提示、投诉受理及纠纷调解等多种辅助服务。