[上海]天联广告

BBDO是全球较大的传播集团Omnicom集团的全资子公司，BBDO环球网络公司是世界排名第二的广告公司，323间分公司遍布全球77个国家，雇员超过17,000人，2000年被评为全球最佳广告公司，年营业额高达149亿美元。在广告业内外，其在品牌建设方面的突出成就和创意获奖一样闻名遐迩，除被冠以2000年和2001年"全球广告代理公司"之外，BBDO还在Gunn报告中被评为过去6年全球获奖最多的广告公司。

BBDO天联成立于1991年。合作伙伴为中国官方的新闻机构--新华社直属下的中国广告联合总公司。总部设在北京，上海、广州分别设有分支机构。BBDO天联致力于发展与本土消费者有关联度的杰出创意，并坚信这是在中国建立一个具有魅力的强势品牌之要素。 　　BBDO天联所服务的客户名单展示了一个国际和国内健全的品牌组合。BBDO主要客户GE电气,P&G,Johnson & Johnson, Fedex, KFC, Pepsi

associate planner

Job description

As the ‘voice of the consumer', an associate planner's primary role is to assist in the unearthing of compelling and inspiring insights about the consumer, and transformation of these into impactful communications strategies to drive brand consumption. This could include anything from writing trend-reports, conducting primary research, to the realization of ad hoc or self-initiated projects.

 

In addition, the associate planner will also be the ‘brand guardian', attaining a thorough knowledge-bank of their assigned brands' performance, competitors, developments, opportunities.

Desired qualities

Looking for ‘Professional Generalists'- candidates who possess an innate curiosity for how things in general work, and often times pursue diverse range of interests and passions outside their field of work or study.

 

He/ she should also be ‘Compulsive Inventors and Re-inventors'- regardless of background or training or experience in advertising, this person's natural impulse to any problem - whether in marketing, technology, medicine, or sport- would be to find a new and different approach/ understanding to it.

 

Finally, they should be tenacious, numerate, hungry to learn and have an intense passion for brands and advertising. Persuasive speaking or writing skills are of course an advantage

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