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喜力亚太酿酒(中国)
HEINEKEN-APB (CHINA)
为了巩固在中国市场的发展步伐,2005年亚太酿酒集团把旗下所有酿造业务统一归入喜力亚太酿酒(中国)私人有限公司。喜力亚太整合了喜力集团和亚太酿酒集团在中国大陆的所有业务,并担负着投资、兼并和收购等战略性业务活动。
目前,喜力亚太在上海、海南、江苏均设有酿酒厂,广州酿酒厂于2010年年底正式投产。喜力亚太同时拥有有喜力贸易(上海)有限公司所有分销网络,并与金威酿酒集团结成联盟关系。
In light of the growth and market consolidation trends in China, APB streamlined all its brewery operations under Heineken-APB (China) Pte Ltd (HAPBC*) in 2004. HAPBC assumes all production, marketing and sales of beer brands under Heineken and APB; and spearheads all business strategic activities such as investments, mergers and acquisition in the PRC.
Currently, HAPBC has brewery operations in Shanghai, Hainan and Jiangsu; and is building a new brewery in Guangzhou. HAPBC also wholly-owns a sales and distribution arm, Heineken Trading (Shanghai) Co. Ltd and has forged alliances with Kingway Brewery Holdings from the Guangdong province.