职 位 描 述: |
Key Purposes:
To develop, establish and maintain marketing strategies for information products in overseas market. Formulate and implement marketing plans and promotional activities to support overseas sales through effective generation of sales leads and build business alliance to promote company brand.
Job Description:
1. Set yearly marketing plan, objectives and budget for overseas marketing;
2. Identify overseas marketing channels i.e. industrial and financial partners, media and platform for information products; Prioritize partnership and set monthly objectives as well as track the results for alliance relationship;
3. Analysis of current market conditions and competitor information; Allocate marketing efforts and resources for both existing products and new products;
4. Working with editorial and sales team for new product launch through both online and offline marketing channels and measure the results;
5. Monitoring the sales leads generated through different marketing activities;
Key Competencies:
 excellent written and verbal communication skills
 organization and planning
 problem analysis and problem-solving
 formal presentation skills
 collaboration
Skills:
1. Proficient command of English
2. Microsoft Office
3. Understanding of online and SEM (Search Engine Marketing) concept
Business Travel Requirement: Occasional
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