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Who we are
PHD was launched in 1990 in London, at a time when the industry was going through its first round of
consolidation. At that time, merging media agencies to create giant buying houses was the way to go, as it
increased negotiation power. The founders of PHD felt that while achieving great value was critical for any
media agency, there was not enough focus on what was being bought. PHD launched as the world's first strategic
planning led media agency and 21 years later, our core principles of valuing creativity, innovation and smart
thinking, are as true to our business as they ever have been.
In Asia, we are only five years old, but we've already been awarded Asia Pacific's Media Network of the year for
the last two years running. In addition, phd China was awarded Media Agency of the Year and Media Planner of
the year across Greater China in 2010 and we're Asia's fastest growing media agency.
What we do
Our core services cover strategy development, tactical planning, negotiation, execution and analysis of media
campaigns across all media. We have invested significantly in building resources in our digital team of over 40
people in China, and that team have won several innovation and effectiveness awards in 2010. To address the
complexities of an ever evolving digital landscape we have experts in planning, mobile, search, analytics and
social networking.
We also have additional resources which can be utilised for bespoke project work as and when necessary. These
include a branded content team, an innovation and ideation team and a research division.
Who we work with
Our clients in China are from a diverse range of product categories covering FMCG, automotive, financial
services, beverages, industry, sportswear, jewelry, retail, travel and cosmetics. We have a healthy mix of local
appointments and regionally or globally aligned accounts, with locally appointed clients accounting for 62% of
our billings.
The brands we currently work with in China
What we value
We have built our success around the belief that great agencies are built from the inside out. We don't start with
growth targets or profit margins as our goal. We start with talented, curious and clever people, and we put them
in an environment which nurtures, stimulates and promotes collaboration and innovation. Underpinning this is a
culture of pioneering, or as we like to say, "finding a better way."
Finding a better way is our daily mission and each and every PHD employee is constantly challenged to think of
how to further improve what he or she does.
Our office immediately sets us apart from other agencies with a luxury apartment-like interior featuring natural
wood tables and floors, soft lighting, internal gardens, an agency bar, table tennis table, Nintendo Wii, free fruit
and ice cream and even our own phd spa with full-time masseur. This environment has been meticulously
designed not only to look great, but to encourage a collaborative, inspirational setting which increases the
opportunity to develop brilliant work.
We focus on talent, culture and working environment because we know that if we get these elements right, we'll
deliver great work. And great work will lead to more opportunities and stronger reputation. Which will lead to
growth and profit. Our inside-out aproach to building our business.
PHD isn't for everyone. Staff or clients. But if you're a marketer who values an agency with a point of view,
who values people who constantly challenge themselves to find a better way and who values exceptional thinking
with fantastic value, then we could be a great fit.
Blue print:
Email: recruit@
12F, Eco City
No.1788 West Nanjing Road
Shanghai China, 200040