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Function: Greater China Marketing
Type: Intern for Brand Marketing
Location: Shanghai
PositionSummary
The primary role is to supportthe execution of brand campaigns through advertising on a wide range of mediaand focus on working with agencies on creative assets development,localization, adaptation and revisions, in order to build Cisco brand awarenessamong stakeholders in Greater China.
Responsibilities
I. Creativeassets development, localization, adaptation and finalization:
· Workclosely with external advertising to execute creative assets development for awide range of media including print, outdoor, online, search, and social
· Alignand collaborate with various internal stakeholders including segment and solutionsmarketing teams to maximize the impact of the creative and messages
· Supportthe localization and adaptation of global creative assets including web,advertisement, video, and collaterals
II. Brandmanagement:
· Understandand get familiar with Cisco brand guidelines, corporate identity system, andmessaging in relevant brand deliverables
· Applythe brand message and positioning as well as visual identity to the creativeassets localization and adaptation works
· Engagewith solutions and segment marketing teams to get related contents for brandlanding pages and facilitate consistent brand integration
III. Driveoperational excellence on the day to day basis:
· Relatedmarketing teams engagement
· Projectplanning, management & follow-up
· Relatedproject budget planning & expense control
· Ensurecompliance to guideline and processes
EssentialRequirements:
· Majorin related disciplines (Marketing/Advertising/Creative Development)
· Relatedexperiences in brand, marketing, or communications
· Goodcreative development skills with strong written and verbal communication skills
· Goodproject management experience to work with agency and internal partners
· Goodinterpersonal skills to collaborate with various teams and departments
Work Time: 3 months from May to July, 2012
Compensation: No
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