[全国]美库尔商务信息咨询有限公司2014招聘

一、公司简介

 Merkle Inc，领跑全美的整合客户营销专家。公司创立于1971年，总部设在美国首都大华府地区，全公司1800多名员工分布在全美13座城市，以及英国伦敦和中国上海,南京。Merkle为全球超过150家的全球500强企业提供咨询服务，涉及行业包括汽车、多渠道零售、保险、金融服务、抵押贷款、商业银行业务、信用卡业务、非盈利性基金募集、消费品包装行销、生物制药和旅游休闲等领域。公司于2009年初起，拓展部分核心业务到中国，为全球和本土企业提供客户关系市场营销服务，主要业务包括：市场营销策划、客户关系管理、统计建模和分析，数据处理分析、数据库开发、管理和服务。

全球办公地点：

哥伦比亚| 波士顿| 芝加哥| 丹佛| 巴尔的摩| 小石城| 明尼阿波尼斯|新泽西| 纽约| 费城| 匹兹堡| 旧金山| 伦敦| 上海| 南京

 

二、招聘需求

招聘职位

Quantitative Marketing Group (QMG)

- Statistical Analyst / Data Analyst / Marketing Analyst统计分析师/数据分析师/市场分析师

Client Experience Group (CXG)

 - Search Marketing Specialist 搜索营销专员

 - Media Optimization Specialist 广告媒体优化专员

职位描述

Quantitative Marketing Group (QMG)

  Statistical Analyst / Data Analyst / Marketing Analyst统计分析师/数据分析师/市场分析师

    * Position Responsibilities:

      - Analyze and manage data using SAS, SQL or other languages as required

      - Implement analytical solutions using the following techniques: Statistical modeling, Customer

profiling, Segmentation Analysis, Survey Design and Analysis, Data Analysis and Mining,

External Data Enhancement, and Econometric and financial analysis

      - Evaluate and improve internal tools and processes

      - Develop and test experimental designs, sampling techniques, and analytical methods

      - Report results of statistical analyses, including information in the form of graphs, charts, and

tables

    * Position Qualifications:

      - Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of       

urgency, committed to vision, passionate, an achiever and fun/pleasant

      - BS/MS/PhD degree from a top university in a quantitative discipline （e.g. Statistics,

Mathematics, Economics, Operations Research, Computer Science, Engineering, etc.）

      - Strong communication, interpersonal and leadership abilities

      - Good in Oral and Written English

      - Experience in one of computer languages （like C, C , Fortran, etc.） is required

      - Experience in SAS Programming, R, Statistical Modeling, and SQL is preferred, but not required

      - Experience in Marketing and Business is preferred, but not required

*工作职能：

-应用SAS、SQL或其他编程语言分析和管理数据

-应用统计模型、客户分析、分类分析、问卷设计和分析、数据挖掘和分析、外部数据强

化、计量经济和金融分析等方法，实施分析解决方案

-评估和完善内部工具和流程

-开发和测试实验设计、取样技术和分析方法

-将统计分析结果以信息、图形和表格等形式整合并汇报

*职位要求：

-具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、热情、实干精神与

活泼的个性

-具有国内外优秀大专院校的本科以上学历，定量学科专业优先（如统计、数学、经济学、

运筹学，计算机科学和工程等）

-有较强的沟通、交际和领导能力

-良好的书面英语及口语交流能力

-有计算机编程经验（C，C ，Fortran等）

-有SAS编程R编程统计建模和SQL经验者优先

-在市场营销行业内有实习经验者优先

Client Experience Group (CXG)

Search Marketing Specialist 搜索营销专员

 * Position Responsibilities:

-Performing keyword research, optimizing content, performing site analysis, performing linking research and strategy development, and contributing to the technical consulting needs of our clients SEO program

-Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools; Experience with Excel is critical, in that you will frequently utilize various formulas and shortcuts to perform a variety of spreadsheet tasks

-Complete activities according to best practices and standard operations procedures, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity

-Active monitoring and sharing of industry news, on-line marketing trends, industry tools

* Position Qualifications:

-Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant

-Bachelor’s degree or above preferably in Marketing, Business, Information Sciences, Communications, Management Information System, Economics or related field

-Good  written and oral English communication skills

-Mastery of Excel, including pivot tables, V/H Look-ups, concatenation, macros

-Self management of time, able to meet deadlines in time sensitive, desire to work in dynamic, time intensive environments

-Energetic, organized, highly motivated, personal accountability and a fast and constant learner

-Familiarity with web development, engine algorithms and SEO, a plus

-Relevant project  internship experience, a plus

 

 

*工作职责：

-负责网站关键词/链接/内容的分析、筛选和优化，根据客户的SEO方案提供技术咨询和推广策略

-运用内部平台以及Excel的公式和快捷键，执行多样化的电子表格处理任务和频繁的数据操作

-根据既有的经典范例和标准作业程序，对方案进行持续跟踪和及时调整，高质量的完成并优化各项工作指标

-及时掌握并与组员分享最新的市场动态、网络营销趋势和前沿的行业工具

*职位要求：

-具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、热情、实干精神与活泼的个性

-学士学位，市场营销、工商管理、信息科学、信息管理、通信、经济学或相关专业优先

-良好的书面英语及口语交流能力

-精通Excel应用程序，包括数据透视表、V/H查询和宏命令等

-良好的时间管理能力，能及时高效的完成工作，能够适应灵活却紧张的工作环境

-性格活泼，有良好的组织能力和责任心，学习能力强

-熟知网页开发、引擎算法和SEO者优先

- 有相关工作或实习经验者优先

Media Optimization Specialist 广告媒体优化专员

* Position Responsibilities:

-Manage digital assets (images, banners, tags,etc) using ad servers (e.g. DoubleClick)

-Work with databases to insert/update/query ad data

-Write SQL to pull data from database and generate reports

-Analyze data and recommend the optimizations can be made to improve the ad targeting

-Effectively communicate reporting results and status to Optimization team in US

* Position Qualifications:

-Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant

-Bachelor’s degree or above preferably in Advertising, Statistics, Marketing, Business, Information Sciences, Communications, Management Information System, Economics or related field

-Good  written and oral English communication skills

-Basic knowledge of HTML and keeping a blog

-Experience taking screenshots, cropping, and basic image editing

-Familiarity with Excel and Google products like Docs, Calendar, AdSense, Analytics, a plus

-Data-orientated, analytical and web-savvy

-Keen problem-solving and troubleshooting abilities, Drive, ability to manage details, meticulousness

-Experience working with data analysis tools (e.g. Tableau), a plus

-Familiarity with the language of digital media (e.g. impressions, CTR, CPMs, eCPMs) or online measurement (e.g. uniques, pageviews, visits, referrers), a plus

*工作职责：

-利用广告服务器管理数字资源，例如DoubleClick

-使用数据库来插入、更新并查询广告数据

-编写SQL语句，从数据库抽取数据并生成报告

-分析数据，优化广告目标市场选择

-高效地同美国团队交流合作，并及时汇报结果和进度

*职位要求：

-具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、热情、实干精神与

活泼的个性

-学士或以上学位，广告、统计、市场营销、工商管理、信息科学、信息管理、通信、经济学或相关专业优先

-良好的书面英语及口语交流能力

-具备HMTL相关知识并有更新博客的习惯

-能够使用图片处理工具，例如截图、裁剪和编辑

-熟悉Excel和谷歌相关产品（例如谷歌文档、谷歌日历、谷歌分析、AdSense等）者优先

-以数据为导向，善于分析，并具备丰富的网络知识

-善于发现并解决问题，细心谨慎

-有数据分析相关软件经验者优先，例如Tableau

-熟悉数字媒体语言（例如impressions,CTR,CPMs,eCPMs等）或者在线测量语言（例如uniques,pageviews,visits,referrers等）者优先

 

三、申请职位

简历投递地址：  

http://search.51job.com/list/+,+,+,+,+,+,%C3%C0%BF%E2%B6%FB,+,+.html?lang=c&stype=1&postchannel=0100&scchannel=xs&postfrom=xs&image_x=0&image_y=0

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