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迪卡侬集团 |
发布时间:2014年09月09日 查看43次 |
迪卡侬集团 (2008年成为Oxylane集团)由Michel LECLERCQ先生于1976年在法国创立,截至目前,迪卡侬在全球拥有超过600家自有商场,行业排名全球领先。 集团涉足两大领域,是全球体育用品的设计者和品牌的缔造者同时也是运动用品的零售商。集团集研发、设计、品牌、生产、物流及销售为一体。 集团从1986年开始发展自有品牌的设计和生产, 目前拥有23个自有激情品牌, 每个品牌以不同的运动项目分类, 包括山地运动, 水上运动, 自行车和轮滑滑板运动, 球拍类和高尔夫运动, 健身运动, 自然运动和团队运动等。
作为零售商,迪卡侬的概念是将所有的运动产品汇聚一地,自助式购物,快捷方便。销售团队热爱运动并且擅长运动,并能够为顾客提供专业的服务(修理,组装,租赁…) 集团生产遍布全球21个国家或地区。迪卡侬于1992 年进入中国,开始进行采购和生产运动产品的业务往来。至今公司已经在上海、深圳等十四个城市或地区建立生产分公司。 2003年,集团确立:把在中国发展运动用品零售业务作为集团未来十年的首要战略,并将其亚洲区总部(包括生产和零售)从香港迁来上海。迪卡侬首家概念商场于2003年11月5日在上海浦东新区正式开业。 作为全球领先的体育用品零售商,迪卡侬拥有强有力的研发和创新实力。其在中国乃至全球都可谓独特的商业模式,第一次为中国消费者带来在同一个屋檐下,可以尽情选购60多种运动类型、35000种运动产品的体育自助消费体验,也为对中国长期以来的体育市场和消费习惯带来了冲击。 目前,迪卡侬在中国超过80家概念店,和迪卡侬全球所有商场一样,力求为所有热爱运动的顾客提供价格最为低廉但质量相对优异的产品,让所有的顾客都有机会了解、尝试和享受不同运动项目带来的快乐。 迪卡侬是中国政府最好的“全***动”的响应者及实践人,拥有极具雄伟的在华长期持续拓展计划。迪卡侬的企业文化独具一帜,公司里满是年轻、活力、体育运动的爱好者;人性化管理,使得员工的职业生涯可以与公司共同成长,深受广大员工的认同。更难能可贵的是,公司具有国际化的氛围,国际团队共同工作,对中方员工本地招聘,优秀员工更能在国际间流动。同时,迪卡侬是优秀的企业社会公民,积极为环境保护、可持续发展的探索和发展做贡献,让最广泛的大众同享运动乐趣! 我们希望通过在商场内提供质量优良而价格最低的激情品牌产品,实现迪卡侬的宗旨:创造激情与渴望,并为最广泛的大众提供运动的快乐 我们希望通过我们的服务,将运动的全新理念和运动的快乐带给最广泛的中国大众。 我们欢迎专业人员加入迪卡侬在中国的队伍,分享迪卡侬人共同的价值:活力,真诚,慷慨和责任感!
欢迎浏览迪卡侬网站:ww***com[点击查看] 或 ww***.cn[点击查看]
INTRODUCTION
Decathlon (became Oxylane Group in 2008) was founded by Mr. Michel Leclercq in France in 1976, who pioneered the sales concept of integrating all the sporting goods within one shopping mall. At present, Decathlon opened more than 600 malls around the world. The Group has set foot in two major fields. It is a global designer and brand initiator, as well as a retailer of sporting goods, with integrated R&D, design, brand planning, production, logistics and sales. Since 1986, the Group has designed and produced its own brand products for all sports enthusiasts, from beginners to professionals. At present, it has 23 own passion brands classified as per different sports items, including mountain sports, water sports, cycling and roller skating, racquet sports, golf, fitness exercise, natural exercise and team sports and so on. At present, Decathlon has more than 80 concept stores in China. The same as all Decathlon shopping malls all over the world, the Chinese stores strive to provide customers who love sports with the most cost-effective products, while regularly organizing sports performance and inviting all customers to learn, try and enjoy the pleasure of different sports items. As a retailer, the business concept of Decathlon is to collect as more sporting goods as possible. The self-service shopping here is quick and convenient. The sales team loves and is good at sports, while being able to provide customers with professional services, including repair, assembly and leasing etc. The Group production covers 21 countries all around the world.And decathlon entered China in 1992 and initially engaged in the procurement and production of sporting goods. To date, the Company has established production subsidiaries in 12 cities or regions such as Shanghai, Shenzhen, Guangzhou, Tianjin, Wuhan, and China Taiwan etc. In 2003, the Group established the development of sporting goods retail in China as a primary strategy for the next decade, and relocated its Asia headquarters (including manufacturing and retail) from Hong Kong to Shanghai. The first Decathlon concept shopping mall was formally opened in Shanghai Pudong New Area on November 5, 2003. As the world's No.1 sporting goods retailer, Decathlon has strong capabilities in R&D and innovation. Its unique business model in China and even the world has for the first time brought self-service consumption experience to the Chinese consumers to freely choose 35,000 sporting products of 60 various categories under the same environment, and shocked the Chinese conventional sports market and consumer habits formed long time ago. Decathlon is the best respondent and practitioner of the Chinese government’s "Nationwide fitness campaign" and has great ambitious for long-term and sustainable expansion plans in China.Decathlon has a unique corporate culture, with many sports fans full of young and energetic passion in the Company; the humanised management allows the employee professional career grow with the company, thereby favoured by the majority of employees. What is more commendable, the Company has an international atmosphere, international team cooperation, local recruitment of the Chinese staff, and international process flow of excellent staff. At the same time, Decathlon is a good corporate citizen, working actively to explore and develop environmental protection and sustainable development, for the most extensive population to enjoy the sports fun! By providing the most cost-effective passion brand products in the shopping malls, we hope to achieve the tenet of Decathlon: To create passion and desire, and provide sports fun to the most extensive public!
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