[上海]美库尔商务信息咨询有限公司

公司官网:ww***com[点击查看] 职能类别:市场企划专员 Position Summary The Associate Search Specialist is an entry level position with a variety of Search production responsibilities. In this role, you will be responsible for high quality execution of Paid Search activities, all contributing to the successful management of our client’s business objectives. The role is dynamic, in that you will work across multiple work-streams, client rosters, and Search tasks. The position requires familiarity with Search Marketing (SEM) and a core set of skills for success, specifically Excel mastery, project and time management, proactive communication, self-drive to learn, written and verbal English skills, and desire to learn and grow within the digital marketing space. In this position, the individual will have an opportunity to expand their digital marketing skill set through a 12-18 months rotation across multiple digital marketing channels, including Display, Email, and Paid Social. Position Responsibilities: ? Specific Search tasks will include, but not be limited to: performing keyword research, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, performing SEO site analysis, performing linking research, and contributing to the technical consulting needs of our client’s program ? General Business tasks will include, but not be limited to: research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines ? Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools; Experience with Excel is critical, in that you will frequently utilize various formulas and shortcuts to perform a variety of spreadsheet tasks with large and disparate data sets ? Self manage execution of activities against deadlines across multiple work-streams; Provide proactive communication and effective time management skills ? Complete activities according to best practices, standard operations procedures, and team member guidance, consistently meeting high quality standards and striving to add value in each activity ? Day to day engagement, collaboration, and partnering with internal teams will be required ? Active monitoring and sharing of industry news, on-line marketing trends, industry tools, and internal cross-team key learnings ? Previous experience in Baidu paid search operations

公司名称:美库尔商务信息咨询有限公司 公司类型:外资（欧美） 公司规模:1000-5000人 公司介绍:Merkle Inc，领跑全美的整合客户营销专家。公司创立于1971年，总部设在美国首都大华府地区，全公司3800多名员工分布在全美16座城市，以及英国伦敦、布里斯托，西班牙巴塞罗那和中国上海,南京。Merkle为全球超过150家的全球500强企业提供咨询服务，涉及行业包括汽车、多渠道零售、保险、金融服务、抵押贷款、商业银行业务、信用卡业务、非盈利性基金募集、消费品包装行销、生物制药和旅游休闲等领域。公司于2009年初起，拓展部分核心业务到中国，为全球和本土企业提供客户关系市场营销服务，主要业务包括：市场营销策划、客户关系管理、统计建模和分析，数据处理分析、数据库开发、管理和服务。       全球主要办公地点： 华盛顿、波士顿、芝加哥、丹佛、巴尔的摩、小石城、明尼阿波尼斯、新泽西、纽约、费城、匹兹堡、旧金山、伦敦、上海、南京