索尼爱立信移动通信产品（中国）有限公司

Key responsibilities:

• Collect and analyze actual retail price information of competing products
• Discuss recent price moves and proposals with sales, product marketing
• Determine the optimal price for each phone to optimize total gross margin across the business
• Determine how pricing should evolve over time, given how the portfolio will evolve
• Calculate invoice / p.o. prices to attain desired retail prices
• Obtain any necessary executive approvals for pricing changes
• Define which products should we be offering to each channel (operator and retailer) at which times and at which prices
• Set sell-out expectations by product by channel
• Determine optimal number and mix of phones in portfolio at any given time and highlight gaps
• Accelerate sell-through and maximize gross margin by actively managing the five P’s: product, price, promotion (marketing, promotions, incentives, and merchandising), placement (channel), and portfolio. Work with relevant teams to implement
• Work closely with marketing to model the lift of promotions and effects of coverage
• Manage product life cycles. Own decisions about when to introduce new products and spins and when to end-of-life them
• Leads pricing team and Channel management, product marketing, Market information analysis peers to generate quarterly and annual plans for which products to sell into each channel, at which prices, and with what types of positioning and promotion


Position details
– Location: Beijing
– Grade: ?
– Reports to: Head of Sales Strategy & Business Planning