TaylorMade-adidas Golf招聘MARKETING DIRECTOR

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TaylorMade-adidas Golf

更新日期：Monday, February 25, 2008
访问次数：21
企业性质：其它
省份/国家：上海
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Email：faustine@
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招聘岗位

专业范围

学历

人数

月薪

岗位描述

企业简介：

TaylorMade-adidas Golf, a brand of ADIDAS GROUP, changed the game of golf by bringing the metalwood to the masses. TaylorMade-adidas Golf is now the market leader in the metalwoods category.
We strive to continually extend our brands’ positions as leaders in the development and implementation of advanced performance technologies

TaylorMade-Adidas Golf is currently looking for its:

MARKETING DIRECTOR
Shanghai based

You would be based in our headquarter located in Shanghai to manage the Greater China Area.

Your missions will be:

The Marketing Director’s mission is to position TaylorMade-adidas Golf as the leading golf brand in Greater China with consumers, golfers and the trade; and to build, develop, and manage the best marketing organization and partnerships in Greater China.

He/she will achieve this mission by:

Constructing an annual marketing plan that coincides with regional and global objectives and supports the Greater China business plans
Consistently and creatively communicating the brands messages, values, and symbols
Creating “pull” at the retail level so that product turns according to the strength of the brands
Developing and driving programs to create more opportunities for golf participation and market growth
Developing and optimizing partnerships within Greater China, i.e. Chinese Golf Association, The Golf Channel, etc.

Key Responsibilities:

Planning
Drive the development and execution of marketing strategies and marketing plans aligned with TaylorMade-adidas Golf business strategies and in line with global and regional guidelines
Work with Managing Director, and other senior management in developing the Area’s strategy

Management
Guide and set performance goals for Marketing Communications and Sports Marketing
Ensure integration of all marketing functions, including the product management
Provide guidance and support where needed to the marketing functions in Hong Kong and Taiwan
Serve as the main point of contact to Regional office in Hong Kong, and disseminate information and direction to the Greater China countries
Manage value-for-money and commercial benefit from all marketing expenditure

Financial
Recommend and manage Marketing Working Budget
Set up tracking tools for the function
Control and maximize the use of budget within the approved level

System and Processes
Proactively drive the development of efficient and effective processes across Marketing departments

People Management
Develop regular workforce planning for Marketing function
Set performance and development plans with direct reports; review and evaluate performance
Proactively drive capabilities development of Marketing teams and provide on the job coaching for direct reports
Closely cooperate with HR to develop and support the TaylorMade-adidas Golf and adidas Group culture, in consistency with brand identity
Generate a high level of teamwork between all departments.

Your profile:

Minimum 6 years experience with a leading consumer goods company; substantial experience with marketing management required (communication and product)

Bachelor degree required and advanced degree in business or related fields preferred

Fluent English and Mandarin required

APPLICATION ON LINE

If you are interested in this position, please see the complete job description on our website ww***com[点击查看]

Click on “Consult job offers”, then “Apply here”
Fill in the form and paste your resume and cover letter on line

Once you have posted your confidential profile on BeThe1, you will receive jobs posting by email matching your skills and requirements.
You can also review by yourself the positions we currently offers directly on our website, and apply if some meets your expectations.

Faustine Chevet: faustine@

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威马捷出纳（上海）

思想如钻子，必须集中在一点钻下去才有力量。 .bbs.yingjiesheng.com.