招聘fashion retail assistant marketing manager

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标题: fashion retail assistant marketing manager!!
发信站: 水木社区 (Mon Aug 11 11:45:59 2008), 站内

Job Title: Assistant Marketing Manager
Reports to : Marketing Manager

Job Purpose:
Build brand equity through close partnership with sales, product and retail teams and strong execution of local PR/promotion events.
Critical Role and Responsibility  Plan and execute the promotional activities ATL and BTL (above the line and below the line) to align with the business and brand plan
 Support the Product and Sales team in the product launch, releases, seasonal / specific mark down in terms of the POS (point of sales) promotional materials and pangram
 Maintain a good working relationship with the advertising agencies to note the opportunities and the intelligence of the marketing activities for other fashion brands
 Manage the Marketing Executive and ensure that they have the tools, rights set of skills, motivated and in good working relationship the internal and external work partners

Critical Results
Key outcomes (normally consistent year to year) necessary to achieve Job Purpose.
 Local events proposed and executed on plan & within budget
 Local retail and VM messages executed on plan, on budget and in accordance to the global and affiliate format
 Local marketing research (including consumer research, fit tests or evaluation on the marketing activities) that informs the Brand Plan, Range plan and marketing plan
 Intelligence on competitors marketing activities as inputs to the forecasting processes
 Organized local support to the product line execution
Requirement  Degree holder in Marketing / Communications or related disciplines
 5 years experience in marketing field plus preferably in retail industry
 Strong interpersonal /communication / negotiation skills
 Well planner and excellent time management
 Excellent both writing and communication skill in both English and Chinese

Kindly pls send your CV to : cindysun@

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