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上海鹏城王酒业有限公司

(全职,发布于2009-09-02) 相关搜索
  • 工作地点:上海
  • 职位:平面设计
  • 信息来源:前程无忧
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工作职责与权限
1、深入市场,了解竞争对手的宣传形象,并收集相关资料;
2、对公司产品宣传形象进行定位及落实相关的宣传手段;
3、对公司各宣传促销品、礼品的改进设计,促销员促销服的设计;
4、配合公司宣传促销活动的相关设计及布场跟进工作;
5、配合公司各区域市场市场宣传品的设计制作;
6、监督各区域市场的宣传品制作,对质量、成本进行核查;
7、领导交办的其它工作。


岗位要求:
1、22~35岁,大专及以上文化程度,美术设计类专业毕业,应届毕业生亦可;
2、具有创意性的思维和完美的设计表现,有品牌VI设计能力; 
3、熟练运用Photoshop、 Illustrator、CorelDraw、等平面设计软件,略会3DMAX者优先考虑;
4、有品牌形象的整体设计能力及特定场所的主题活动布置经验。

公司简要介绍:

华海鹏城——中国酒类分销领先企业
Huahaipengcheng ---- Leading enterprise of Chinese liquor distributors

上海鹏城王酒业有限公司,成立于2002年,隶属华海鹏城集团公司,华海鹏城位于深圳,是酒类分销行业极具竞争力的领先企业。
Founded in Shanghai in 2002, shanghai pengchengwang wine co,.Ltd is part of Huahaipengcheng group, which is a leading enterprise in liquor distribution industry in Shenzhen.

成立伊始,集团公司主营代理青岛啤酒在华南区域的经销。适逢市场格局急剧变化、充满机遇与挑战的啤酒行业发展阶段,集团公司凭藉“快、准、狠”的营销风格,原创出一套进入消费者聚集圈腹地的深度营销模式,并很快在啤酒市场竞争激烈的华南区域脱颖而出。通过快速的渠道建设和市场渗透,集团公司在短短几年时间内就奠定了华南区域啤酒分销市场领导者的地位。
Since its establishment, the company is acting as a distributor for Tsingtao beer in the South China region. When faced with a market with rapid change in the beer industry, we take the opportunities and rise to various challenges. Upholding the "fast, accurate and relentless" marketing style, the company originally worked out a marketing mode of gathering in the central circle of consumers, and soon come to the fore in the highly competitive beer market in the South China region. Besides, the company has established its leadership position of beer distribution in the South China region in just a few years through the perseverant endeavor on sales channel construction and market penetration,

在夯实啤酒销售渠道和终端网络的基础上,集团公司于2002年携手国内著名葡萄酒企业张裕共同拓展珠三角区域葡萄酒消费市场。
On the basis of consolidating beer distribution channels and the terminal network, in 2002, the company, together with the renowned wine enterprise—Changyu, expands to the wine market in the China’s Pearl River Delta region.

集团公司致力于为酒类消费者提供优质的饮酒享受和富于激情的生***验。在对消费者价值孜孜追求和对终端网络精耕细作的基础上,通过与国内两大百年品牌企业建立战略合作关系,集团公司已然成为珠三角酒类分销领域的领先企业之一。
The company is committed to providing consumers with quality alcohol and a passionate experience brought about by drinking our product. With a persistent pursuing on the consumer-centered theory and working on the sales terminal network the company has become one of the leading liquor distribution enterprises in the PRD region. The strategic cooperating with the two major domestic brands of hundred years' history accelerates the process.

集团公司目前代理的产品包括青岛啤酒纯生、酷啤和超爽三大品种为主的小包装系列和张裕赤霞珠葡萄酒系列,并全面负责华南和华东(广东省、广西省、海南省、湖南省、江西省、上海市、江苏省、浙江省、安徽省)两大版块、覆盖九个省及直辖市的营销推广和市场拓展。2008年初在华东市场成功引进”酒鬼酒”。
The products we currently distribute include three major varieties of small packaging pure draft, cool beer and super cool of Tsingtao Beer and Changyu Cabernet Sauvignon Wine Series; marketing promotion and expansion in the two districts as the southern and eastern China (covering nine provinces like Guangdong, Guangxi, Hainan, Hunan, Jiangxi, Shanghai, Jiangsu, Zhejiang and Anhui) is also what the company devotes itself to. Early of 2008,successful in bring JIUGUI winein eastern districts.

七年来,集团公司借助青岛啤酒、张裕红酒两大强势品牌和以客户为导向的优势产品结构,结合专业的营销操作和渠道建设能力,逐步构建起庞大的营销网络和高效的销售平台。
Over the past seven years, with the professional marketing operation and channels-building capacity, the company has built up a huge marketing network and efficient sales platform.
■    集团公司营销网络遍布70多个城市、400多个县、1000多个乡镇;
■    集团公司拥有一级经销商200多家、商超渠道终端3000余家、夜场渠道终端5000余家、餐饮渠道终端15000余家;
■    集团公司下设50 多个销售办事处,拥有专业管理人员200多名、销售人员700多名、促销推广人员3000多名。
■    Its network covers more than 70 cities, 400 counties and 1,000 towns in China.
■    It also boasts with more than 200 primary dealers, over 3,000 shops and supermarkets, 5,000 night entertainment spots as well as more than 15,000 restaurant channel terminals.
■    Still, it has over 50 sales offices, 200 professional management staff, 700 sales personnel and more than 3,000 sales and marketing staff.
截至2006年,集团公司在华南市场覆盖率达90%以上,占有率达50%,市场地位排名前列;华东市场覆盖率达60%以上,占有率达27%,市场地位排名前列。
Up to 2006, the coverage rate of the company's products in South China market is more than 90% with a market share of 50%, ranking first in the market place; coverage rate in East China market is more than 60%, with a market share of 27%, ranking second in the market place.

目前集团公司分别在深圳、珠海、广州、上海、温州、宁波、台州等华南和华东区域的主要城市建立了9家全资控股子公司。
At present, the company has established eight subsidiaries in major cities in East and South China as Shenzhen, Zhuhai, Guangzhou, Shanghai, Wenzhou,Ningbo and Taizhou.

未来三至五年,集团公司将在区域性酒类分销领先企业的基础上,继续秉持“诚信”、“人本”和“挑战”三大核心价值观,通过自有品牌建设及实业化运作,推动集团公司上市,实现由优秀代理商向卓越的品牌运营和资本运作企业飞跃。
For the future three to five years, on the basis of being the leading regional liquor distribution enterprise, the company will continue to uphold the three core values of “being faithful” and "people-orientated" and “Challenge”and do our best to get the company listed in the stock market through the building of its own brand and industrial operation. Our final goal is to realize the leap from being an outstanding agent to the excellent brand and capital operating enterprise.
上海鹏城王作为华海鹏城华东区域的营销中心,现有员工800多人,5个职能部门。在继承集团公司优秀企业文化的同时,更加关注员工的成长,通过建立健全学习型组织、创新型团队,提高员工满意度,倡导人性化管理,实现公司和个人的共同价值目标。
Shanghai pengchengwang is the centre of huahaipengcheng in Eastern districts, with over 800 staffs, 5 departments. Inheriting the group’s excellent culture, It always pays attention to staffs’ growth, constituting learning organization and innovative team, improving job satisfaction, enhancing people-orientated administration in order to achieve company and personal common values.

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